Thumbnails and cover images created for various social platforms
Mockups to illustrate my designs in the real world
Logos, magazines, social posts, thumbnails, pamphlets, etc
Most Recent Work
Pitch Deck
Sick of seeing so many basic Canva designs, I decided to make my own template to use on my presentations & pitches
Instagram story posters
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Logo Design
Did you know the rebranded BP oil logo cost $5.72 million to create? Logos can be a universal language. Creating a logo is a long process but it’s imperative for great branding. A good logo will be scalable and look good in all sizes. A great logo will have variations. A perfect logo will be dynamic and look nice on any background. My designs below incorporate all of the above.
Above is the logo I created for the college club I created at The Fashion Institute of Technology. People started referring to The Boxing Club as “TBC” and I wanted a way to simplify our branding. Below is a mockup I created in Photoshop to illustrate how our logo would look in real life.
Elevate News is an app I am developing that only showcases positive news. I wanted something that conveyed the words “Elevate” and happiness. Below is a photorealistic mock-up I made in Photoshop to show the logo on textured paper.
InDesign Spread
For my graphic design minor, I learned various Adobe platforms. My first design project was to use InDesign to create a spread on any topic of my choice. Two of my favorite books are Snow Crash and Ready Player One. Both include the most vivid concepts of the Metaverse. I wanted this project to be fun to create and what better way to do that than by selecting something I look forward to every day?
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Being given a blank canvas and being told to create something sounds difficult. Especially when great easy-to-use platforms like Canva or CapCut can help everyone look like a professional designer with captivating templates. Before this project, I was used to utilizing templates, but I was overwhelmed where to even begin. I had a vision in my head, and now, I just needed to learn how to execute.
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I had a great professor help me along the way creating this. She taught me how to use InDesign, but it was up to me to learn how to be more creative. I knew I wanted something colorful, consistent, and to revolve around technology. The first page on the left is the outer fold, with the left side being the front cover and the right being the back cover. When you open it, it creates one large image. On the inside I matched each paragraph and quote by the same color and used images from the same artist.
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From this project I learned the importance of fonts, empty space, and color contrast. I also learned why hierarchy is imperative for storytelling. As the reader, where should I look first? Where do I look next? If I really wanted to, could I skim this and still learn something? Making quotes stand out and correlate to the paragraphs, if the reader wanted to skim this and only read the quotes it would entice them to learn more. The next step to learning more is looking in the right place. I made sure it was easy not to get lost while reading.
Love song lyrics
Some of the most popular songs talk about love and heartbreak which I started off my project with. I wanted a way to highlight some of my favorite artists and songs. I focused on typography and designed each slide with one lyric while creating graphics around the original album theme which can be seen in the bottom left of each slide.
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Below is a homemade Valentine's Day card inspired by my favorite love songs. Why rely on Hallmark when I’m good at graphic design?
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Thumbnails
Never judge a book by its cover, but always judge a video by its thumbnail. A well-designed thumbnail can showcase the video's quality, relevance, and creativity. I designed these thumbnails for The Unconventional Podcast I produced. Each thumbnail follows the same design layout for consistency. Check out more about The Podcast here.
VIRAL OR VITAL
Within the past few years, the One Chip Challenge has become very popular. Unfortunately, this craze resulted in the death of 14 year old boy. This PSA aims to highlight the dangers of such challenges and the allure of going viral. #ViralOrVital
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Moodboards created for Times Square