A showcase of my journey through awards, internships, global experiences, brand deals, and the stories behind my creative growth
Who is Nicholas Alexis?
In 2021 he began studying Advertising and Marketing Communications at The Fashion Institute of Technology, on track to graduate with his Bachelor's in 2025. He has 3 minors: Graphic Design, Psychology, where he studies the human behavior of leaders, and his favorite, Entrepreneurship, where he has learned that being great at marketing is not enough to be great in business.
“Nicholas is an extremely hard worker and a natural leader. He is always willing to lend a hand.”
Jocelin C. Engel - EEO & Title IX Training Associate at FIT
He has studied abroad twice, once in London, where he interned with WPP, the world's largest advertising agency, and once in Italy, where professional photographers mentored him. Now, back in New York, he has launched Elevate News which is an app that only showcases positive news after winning first place in an Entrepreneurship pitch competition where he was awarded $3000 and invited on the Sirius XM SWAY Calloway talk show to speak about the app.
Nic has held multiple on-campus jobs effectively making his way up the ladder. He began as a fitness attendant in the gym, followed by becoming an Orientation leader and office assistant for the Department of Student Life, then talking on stage over a dozen times as a tour guide, and finally, making his way up to the presidential floor where he currently strategizes and produces content for the official FIT social media account and website.
“He is unapologetically himself but knows when he needs to pivot or learn and grow from situations. I have seen him make mistakes, but instead of accepting failure, he continues to push forward and try harder.”
Christie Graziano, Director of Student Life at FIT
In addition to these jobs, he also started the fastest-growing club based on his personal weight loss journey, The Boxing Club, as a way for students to be active while having fun. This led to him attracting partnerships with global brands such as Amazon, Equinox & Bumble plus getting to direct a Times Square Billboard video. He was awarded the 2023 UCE leadership scholarship due to his success leading The Boxing Club. In his junior year, he decided to take on his most challenging leadership role yet by joining the Student Government as the Chief of Staff to delegate and organize interactions between staff members and student-led clubs.
“Most impressive to me is Nicholas’s generosity of spirit towards others and determination to make a difference.”
Marjorie Silverman - Chairperson of the Internship department at FIT
An app that focuses on enhancing mental health by only showcasing positive news.
Work Experience
Work Experience
Elevate News
Founder and CEO
New York, NY
May 2024 - Present
Developed and launched Elevate News in 3 months, designing the app’s functionality, UX/UI, branding, and delivering a seamless user experience for positive content.
Won first place in FIT’s inaugural business pitch competition, competing against over 100 applicants and 10 finalists, and securing $3,000 in funding to develop Elevate News.
Secured 200 downloads in the first 4 months post-launch, driving early user engagement, validating market interest in positive news, and amplifying brand visibility by appearing on Sirius XM’s Sway Universe talk show.
FIT
Assistant Social Media Coordinator
New York, NY
August 2023 - Present
Crafted and implemented strategic social media content for over 500,000 followers across platforms, increasing engagement by 15.65% within one year.
Collaborated with a team to create social media campaigns, boosting Instagram followers from 115K to 133K, and enhancing audience interaction and brand presence.
Conceptualized and directed a PSA that increased attendance at FIT’s Sustainability Conference by 22%, boosting engagement with sustainability initiatives on campus.
Unconventional Podcast
Executive Producer
New York, NY
October 2023 - May 2024
Produced a six-episode podcast series, overseeing all aspects of production including multi-camera setups, lighting, and audio systems for high-quality content.
Led talent acquisition and managed a team of professionals, including audio, video, lighting, and editing specialists, ensuring seamless production workflows.
Directed and edited multi-angle, 4K video content using Adobe Premiere Pro, delivering polished episodes across multiple platforms to engage audiences.
The Boxing Club
Co-Founder
New York, NY
August 2022 - May 2024
Attracted and spearheaded partnerships with large brands such as Equinox, Amazon Prime, Bumble, and Liquid Death.
Directed a Times Square Billboard video, bringing together student models, videographers, makeup & hair artists.
Secured over 500 sign-ups in a year due to creative marketing skills, becoming the fastest-growing student club at The Fashion Institute of Technology.
Organized and executed logistics for multiple off-site events at Equinox and Victory Boxing Gym.
FIT
Instagram Social Media Manager
New York, NY
August 2022 - February 2024
Boosted followers by +28.31% (+1,050 followers) and achieved a +1,384% increase in engagement in my first 3 months.
Created the first ever "Food Pantry Awareness Week" campaign, achieving a 133% increase in usage within a week.
Helped spread awareness for a donation drive for those affected by the 2023 earthquakes in Turkey and Syria and received over 300 donations within 24 hours' notice highlighting the power of social media for social causes.
Mindshare, WPP
Global Marketing Intern
London, UK
May 2023 - August 2023
Co-led the development of Mindshare's ID-Culture Digital Trend Report, analyzing over 50 emerging consumer trends, which provided actionable insights that shaped global marketing strategies and created focused campaigns.
Designed innovative content structures focusing exclusively on storytelling techniques that resonate deeply within target demographics primarily involved with the food and music industry offered by top-tier competitors.
Enhanced client presentations by producing multimedia content tailored to brand goals, boosting visual impact and driving more successful pitches, resulting in a 15% increase in client retention.
FIT
Tour Guide
New York, NY
August 2022 - January 2024
Delivered impactful speeches at 15+ panels, sharing college experiences and leadership insights with a total audience of over 12,000 incoming students
Strengthened leadership skills, enhancing self-confidence, adaptability, and decision-making in dynamic team environments.
Supported new tour guides by answering questions, clarifying campus information, and assisting with event setup to ensure smooth operations.
Primadonna
Marketing Director
New York, NY
March 2024 - January 2025
Being a part of the innovative team at Primadonna Zine, an emerging publication and startup company based in New York, NY, I served as the Marketing Director. My role situates me at the heart of a forward-thinking brand that has notably collaborated with Nike for an exclusive issue, a testament to the publication's dynamic partnerships and rapid growth.
Education
Education
Bachelor of Science
Advertising and Marketing Communications
August 2023 - May 2025
Leadership Roles: Tour Guide, Student Government Chief of Staff, Founder of The Boxing Club, Orientation Leader.
Minors: Graphic Design (Proficient in Adobe platforms), Entrepreneurship (Understanding business beyond marketing)
Achievements: 2023 UCE Leadership Scholarship Winner, 2023 FIT Business Pitch Competition Winner | Study Abroad: London (WPP Internship), Italy (Professional Photography)
Dean’s List (3 years) and Honors Society Member, PTK
“Nicholas eloquently reflects on his journey of growth, embodying the essence of leadership he has cultivated.”
Isabella Bertoletti, Vice President for Faculty of The United College Employees Union
"Somebody once told me that if you could make money by doing a hobby you love, you win at the game of life." And clearly, Nicholas is passionate about continuing to do what he loves.”
YellowBrick.co, The #1 Educational Technolgoy platform in North America
